Opinions expressed in this article are those of the guest author and not necessarily MarTech. The new version of Bing Ads Editor also now supports callout extensions and will automatically de-dupe elements from campaigns imported from Google AdWords. If there is no search ad included in the ad group, the native ad copy will be eligible for both search and native placements. This blog presents the key performance techniques used by Bing’s front-end to deliver and render search results pages with world-class speed. Fast performance delights users and drives loyalty and engagement. The Bing search stack is built for speed at all layers. Using Bing Places for Business, local business owners can verify their existing listing on Bing, edit or update the listing information, add photos, videos, services and other information that shows their business in the best possible way. Native ad formats will only serve in MSN.com placements as long as there is at least one search ad in the ad group. Fast Front-End Performance for Microsoft Bing. Bing Places for Business is a Bing portal that enables local business owners add a listing for their business on Bing. “Native ads perform better when they explain benefits and entice users to read more about a product and service, as opposed to a typical call to action in a search ad, ” says Bing Ads in the announcement.ĭistinct native ad copy is already supported in the Bing Ads web interface. Method 1: Installing App Manually First, open your favourite Web browser, you can use Chrome, firefox, Safari or any other Download the Bing Ads Editor. Instead of creating one ad to be served in both search and native ad environments, advertisers can now create ads specifically for native inventory on MSN.com in bulk using the tool. The latest version of Bing Ads Editor supports custom ads development for native. You cannot use the same email address to sign in to both Microsoft Advertising and pubCenter.
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